Eye tracking technology is extremely interesting area that allows extend a little research on selective attention. One of the latter is strongly related, and although we focus in this case only on the eye, then believe my word. As much you can fool the hearing and other senses.
Monitoring of sight is especially in marketing, psychology and medicine. Companies such as Sticky, dealing with the primary focus of attention at the appropriate transmission, effectively collect data from the where, who focuses his eyes. Shared these data with Business Insider, I will show you some of the most interesting, but if you are interested in the topic I encourage you to visit the sources.
What is more important than the face? Search Results
But as the work by the eye-tracking? Using different kinds of mobile googles and stationary equipment “collects” the movements of the eyeball to the presented visual stimulus. The eye is an efficient receptor and sometimes works without the participation of consciousness, so the first look is usually automatic. It is therefore important to collect such data as the largest group, the so-called representative group.
After gathering information, creating a visual representation in the form of heat such as maps or maps fixation. This is what you see in the pictures.
Research psychologists show that most people look at human faces. The same you can see looking at the pictures of Sticky.ai. It seems to us that we are more perceptive and nothing escapes our attention. Be on your guard. There’s a good chance that looking at advertising from leading a pretty face extremely attractive blonde is even with the back paraded gaily colored cucumbers not notice them. Research psychologists shows that about 46% of the respondents are blind to what is not focused their attention. The test conditions can and so, in the home probably will increase the percentage, by the lack of pressure and lower concentration.
All through that vision easily fooled, imagine the situation that you listen to a conversation and someone suddenly replaces the interlocutor? You will think yourself … This clear, how could you not notice that someone switched the conversation to your companion? Well, you can, Simons and Levin (1998), what you present it. : D
Blindness from lack of attention affects virtually everyone. Always admired players who are already in the moments after the release of discovering more and another easter Eggs. Seriously, I never managed to find anything hidden. Similarly to the experiments with these films psychologists. It concludes that the time to sit down and practice concentration.
And enough to swap the car and the actor …
As with you? Do you saw gorilla or swapped guy? You have focused in the past on a rather important element of advertising and later pamiętaliście not what it was? How often do you give to fool your eyes? Let me know in the comments.